OOVIRT was established in early 2017 by leading social entrepreneurs Michael Leeland and Richard Meiklejohn (pictured below). Through previously working with numerous businesses and listening to the pain points faced by their customers and staff, they had uncovered a clear pattern where accessibility information and customer experience were being overlooked.

Their research showed that there was a huge market opportunity by simply providing transparent and accurate data on how to access a location. They decided to make use of their marketing and surveying skills to develop innovative virtual experiences that would help promote a destination and provide a transparent guide for customers and visitors.

They engaged with leading accessibility charities and grew their team to take on a digital UX graduate who is also a full-time wheel chair user. Their deep understanding of the challenges faced has allowed them to create unique VR experiences that provide an immersive marketing and sales tool for businesses and allows customers to plan their journey with confidence.

In late 2017, the team successfully applied and pitched to be part of the first Elevator UK Business Accelerator Programme in Dundee. Thanks to the continued support from Elevator UK and their accelerator partners, the company is steadily growing and taking on leading global brands as clients.

The OOVIRT team’s passion for digital technology has allowed them to produce some of the most striking virtual experiences available today.

Discussing OOVIRT’s accessible virtual experience, Malcolm Roughead, VisitScotland Chief Executive, said: “The introduction of this new accessible virtual reality experience is a great example of a business using progressive and innovative technology to strengthen their connections with potential visitors.”

“VisitScotland’s aim is to make tourism inclusive and accessible for all. Scotland’s reputation as a quality destination relies on continued investment and innovation to ensure that current provision meets future demand.”


What does OOVIRT mean?

OOVIRT (ou-virt) is a play on the French word ‘ouvert’, meaning ‘open’ and the Scots word ‘oor’, meaning ‘our’. This is the driving vision for the platform, to use inclusive virtual experiences to open up access to our shared planet. We are a small but passionate team who believe in the digital marketing power of this technology.

Find out more by exploring our site or get in touch to chat about how we could help innovate and promote your destination.

Meet the team

The OOVIRT mission