What is accessibility?
Accessibility is the practice of making your business or location accessible by as many people as possible — this is often interpreted as being only about people with disabilities, but really it covers all potential customers to ensure you do not discriminate and are being inclusive.
Think of accessibility as treating everyone the same, and giving them the same opportunities, no matter what their ability or circumstances. We are all different, but we are all human, and therefore have the same (human) rights.
Why is being accessible great for your business?
Being accessible and inclusive means catering for all needs. Whilst this is not always possible, providing clear and accurate information means customers can make informed decisions about visiting your location. Even if there are some accessibility limitations to your location, awareness of these issues will encourage customers to visit your business and build trust and transparency between you and your customers.
This can help avoid creating bad customer experiences and is a critical part of any successful marketing strategy. Not only is providing the right information the socially responsible thing to do to ensure you do not discriminate, as the statistics show, it is a great way to engage with all your potential customers.
A recent survey by the accessibility charity, Euan’s Guide, found that:
– 95% of respondents said they try to find access information prior to visiting a venue
– 86% have found a venue’s website information to be misleading, confusing or inaccurate
– 92% when thinking about accessibility, say that they do not feel very confident about visiting new places
Results from our own, and many leading organisations’, surveys show that there is a demand for an improved provision of information from what currently exists. In addition to this, there is a clear and strong business case for why businesses should invest in improving their accessibility information.
- In the UK, the spending power of disabled people and their households, known as the purple pound, is worth £249bn
- UK businesses are missing out on £1.8bn of lost revenue each month by ignoring the needs of disabled customers
- Globally, the accessible tourism market is an emerging market the size of China
By investing in accessibility, you are investing in the future of your business. 70% of all Europeans with accessibility needs have both the financial and physical capacity to travel and spend, but if they cannot find the right information about your business online, you may be missing out on this growing market.
What we do for your business
Now that we have talked briefly about the customer demand for improved information on accessibility, and some of the financial benefits involved in doing this, the next question is: ‘What does OOVIRT do for your business?”
OOVIRT create Access Guides and Accessible Virtual Tours to help improve your customer experience and boost your revenue.
Click below to find out how we achieve this: