Case Study – The Ink Rooms Virtual Tour

In 2017 we developed a virtual tour for The Ink Rooms tattoo studio in Broughty Ferry. This week we are interviewing the owner, Jacqueline Boyle, who also handles the day to day operations and site management, to learn about their business and how OOVIRT have helped them promote their accessibility.

Photo of main access door The Ink Rooms in Broughty Ferry

– Why did you set up? What was the vision?

“At The Ink Rooms we don’t want to just give our customers a tattoo we wanted to give them an experience, an experience that revolves around their ideas, in the surroundings of our contemporary, bright and friendly studio.

We have 2 resident artists, our Senior artist Rakel is from sunny Spain, Rakel specialises in Black and grey realism, and Jessica our junior artist who’s been tattooing for a year, Jessica loves anything bright and bold, to mandalas and dot work.”

– Why is accessibility important to you?

We want everyone to feel that they are welcome at The Ink Rooms and try and provide as much accessibility information as possible.

As well as being beneficial to anyone getting their first tattoo, we understand that someone with autism can be very anxious about visiting. With our virtual tour we hope to make someone feel more comfortable about their first visit and will try and help as much as we can.

Having information on our main access door within the virtual tour is also very helpful for people with mobility impairments.

– Why is a virtual tour important to you?

We wanted to showcase our interior design and contemporary fit out in a unique way. We are not directly visible from the main street and having the virtual tour direct customers to where we are located really helps our business. We have guest tattoo artists that often visit The Ink Room from all over the world, so having a virtual tour also is beneficial in showing them where they will be working and what to expect, it gives them the confidence to come and join our studio.

Some people can feel anxious when first visiting a tattoo parlour and may have never had a tattoo before. Having a visual representation of where you would go can help a lot of people feel more at ease.