Case Study – Maggie’s Penguin Parade
For our case study this week we are interviewing Neil Cooney who is involved in the Maggie’s Penguin Parade that is a huge hit in Dundee and the surrounding area this summer.
Together we can help encourage healthy lifestyles, inspire civic pride, and showcase Dundee’s best assets old and brand new. This special project will inclusively involve all communities, provide free days out for children and families, and help create special moments and memories that will last a lifetime.
Maggie’s Penguin Parade has been purposefully designed to include a learning programme which has enabled thousands of young people to experience the importance of creativity and sustainability, both within school and also the wider community as part of the main event.
The education program included every school in Dundee, allowing necessary education through the arts. Every nursery, primary and secondary school in Dundee received a 4ft penguin which was decorated by students and teachers in Term 4 of 2018. 40 inspiring community groups – including several Additional Support Needs groups – also took part.
The 97 baby penguins are being publicly exhibited in local clusters for the duration of the event, primarily in community libraries and art centres. They complement and add real value to the main Penguin Parade trail by showcasing the creativity of Tayside’s youngest citizens while promoting health and wellbeing. After the event the penguins will be returned to their respective schools to be retained as mementos.
This educational engagement is especially relevant as the campaign is a core part of the Tayside Regions’ involvement in the 2018 Year of Young People while meaningfully supporting Priority 2 of the Tayside Plan for Children, Young People and Families 2017-2020 ‘Our children, young people and their families will be meaningfully engaged with learning and combined with high quality learning experiences, all children and young people will extend their potential’”
Maggie’s Centres are places to find practical advice about benefits and eating well; places where qualified experts provide emotional support; places to meet other people; places where you can simply sit quietly with a cup of tea. Maggie’s programme of support has been shown to strengthen the physical and emotional wellbeing of people with cancer and their families and friends.
It is of course extremely important to underline that accessibility is crucial to Maggie’s Centres as they allow for people with disabilities to take advantage of the benefits of the same health promotion and prevention activities experienced by people who do not have a disability.
Using this principal of disability inclusion, the Penguin Parade aimed to involve people with disabilities in everyday activities and encourage folks to take part in the campaign. The majority of locations for the large penguins took this into consideration and absolutely every location for the baby penguins had to be accessible – hence the use of the public libraries. Dundee libraries work hard to be available to everyone. Their services range from accessibility at library branches to having equipment for people with disabilities and collections for people with disabilities – library material to enjoy in different formats.”
You are able to view Maggie’s virtual tour for their Little Penguin Parade here.
To help on the hunt for Maggie’s Little Penguin Parade, don’t forget to visit our virtual tour map here.
Thank you to Neil Cooney from Maggie’s Penguin Parade for answering our questions this week and stay tuned for our next case study coming soon.