Modern house hunting has gone digital, so it’s vital that agents move with the times to catch buyers’ attention. This interview with Peter Greatorex demonstrates the shift towards a digital marketplace for the property sector are continuing to accelerate.
The Apartment Company
With around 95% of property searches starting online and people living hectic lives, it’s vital we provide detailed information of our apartments on our website listings.
You can walk through all the rooms, climb stairs and pan up to the ceilings, before deciding if you wish to book a real-life viewing.
For the best possible experience, we do recommend using virtual reality goggles and these are now very affordable, starting from £3. We can also send a screen share and talk you through each room. It’s been an instant hit with buyers from London and overseas, but it’s also benefitting our sellers and landlords.
With our virtual tours, busy people won’t have the hassle of multiple real-life viewings, nor the disappointment that they weren’t quite what they were looking for. No matter how professional they are, two-dimension photographs can’t provide as good a picture as a 360° tour, so we give a real feel for what an apartment is like. In turn, this increases buyer/tenant confidence that that is the property for them.
By offering viewings of an apartment virtually first, we can also eliminate less interested people and instead attract serious interest on real-life viewings. The conversion rate from a viewing to a sale or let increases substantially as a result.
Furthermore, since implementing this new technology, we have seen more people looking at our apartments online – great news for our sellers and landlords!
By Peter Greatorex – Founder & Managing Director, The Apartment Company